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Jeff Brunelle | My Amplify

What I'm reading and what I have to say about it.

Facebook Ad WIN

Thanks to a Facebook ad, I just found my new favorite t-shirt. I'll be Leonardo, please.

Amplify’d from www.facebook.com
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#19 best place to live and launch

Amplify’d from money.cnn.com

Boise's Economic Development Team assists entrepreneurs with startup strategies, from selecting potentially profitable sites to accessing community and county data. Business owners who have made the move to this mountain town find low housing and office-space costs, light traffic, and low taxes.

Many also discover an improved quality of life. With sunny weather, plentiful outdoor recreational options, high-quality schools, and low crime rates, urban transplants may wonder why they didn't move sooner - though some might jet off to San Francisco from time to time (less than two hours away by air) for a high-culture fix. -Kelsey Abbott

Read more at money.cnn.com
 

Awesome to see this along with the plug for the Economic Development Team. They are doing big things for the economy in Boise, and I'm proud to say my dad is one of the key factors. I always love hearing about how much the tech community is thriving in Boise - makes me excited to go back someday.

HarperCollins Wants to Be Your Friend

Amplify’d from www.observer.com
"I get a lot of, ‘Can you tell me about the Internet?’ ‘Do you think we need to Twitter?’ ‘Do I need to blog?’ I get a lot of that—a lot, a lot, a lot of that. They don’t believe that it’ll work, they don’t believe that you have to do it. And to me it’s like, ‘Don’t you see the sky is blue?’”
Ms. Stier is among the most visible and energetic believers in the idea that publishers must stop relying on critics, journalists and talk show hosts for coverage, and instead start finding creative ways of reaching readers directly through emerging social media tools like Facebook, Twitter, Tumblr, etc.
“I’ve been running down the halls screaming ‘fire’ for a couple of years now, and you know, I feel like it’s only recently that people are starting to hear me,” Ms. Stier said. Read more at www.observer.com
 

Stier is onto something - let's hope her colleagues start listening more. Glue and AB Meta are going to be huge assets to the publishing industry as well. Every author/publisher should get on Glue and start connecting with readers.

Surviving Starbucks

Amplify’d from blog.ted.com
How can small business coffee shops survive a Starbucks next door?

By being not only different, but better in ways Starbucks cannot. You can't win by imitating them. Consider having a membership fee, or a different social group. Serve a different item, in a different way, at a different price. Emphasize the 'Cheers' friendly element over the 'get in and get out' mindset. Exclude certain people or practices. Offer clothes or community performances ... stuff they can't do!

Read more at blog.ted.com
 

I love the sentiment behind this, but it's tough for a small biz to take that risk. My favorite coffee shop in my neighborhood adopted the 'Cheers' mentality and catered to the entrepreneur. One day I went to get some work done there and when I arrived they were having an estate sale.

Are You Really an Entrepreneur?

Amplify’d from www.nytimes.com
  • You're dreaming miles ahead while focused on what you're doing right now. The entrepreneur is an odd mix: part dreamer, part brutal realist and pragmatist. You should focus first on today and, secondly, on the big picture, and ignore the rest. Today is about the immediate stuff that you have to get done to stay in business, to deliver projects to clients, to collect cash, and so on. The big picture is about looking at what the world might look like 10 years from now and then building towards that. We cannot know what will happen next week, month, or year. The medium term is totally unknown. However, many long-term trends are fairly clear, even though the timetable is unknown.
    • Read more at www.nytimes.com
     

    So true.

    Cool changes coming to Twitter Search

    Amplify’d from news.cnet.com
    Twitter Search, which currently searches only the text of Twitter posts, will soon begin to crawl the links included in tweets and begin to index the content of those pages.

    This will make Twitter Search a much more complete index of what's happening in real time on the Web, and make it an even more credible competitor to Google Search for people who are looking for very timely content.

    Twitter engineers noticed that the word "earthquake" had suddenly started trending up. They didn't know where the earthquake was. Several seconds later, their building started to shake. The earthquake had been in Morgan Hill, 60 miles south of San Francisco, and the tweets about the shaker reached the office faster than the seismic waves themselves. Read more at news.cnet.com
     

    Behold the power of Twitter.

    Could this be perfect for magazines?

    I think so.

    Amplify’d from gadgetwise.blogs.nytimes.com

    But you never see the big picture — a full page — that can reward you with the article you didn’t think you wanted to read, but are lured in either by the placement it on the page or the art that goes with it. The larger screen should have been able to offer a different experience than the one on the first two versions of the Kindle.

    That said, the text, photos and drawings replicate the experience of reading a newspaper or a textbook.

    Read more at gadgetwise.blogs.nytimes.com
     

    Firefox Could Be the Real Facebook Challenger

    Amplify’d from www.readwriteweb.com

    Facebook already has its own frames it uses for links shared through the site, holding the browsing experience inside the Facbook ethos. It's not hard to imagine a search bar being placed inside that frame.

    Read more at www.readwriteweb.com
     

    True. This isn't hard to imagine at all.

    Ducks Head To Denver

    Amplify’d from www.collegelax.us
    Senior captain Jon Matusiefsky said of the bid, “This is where we wanted to be all season. I know I speak for the team as a whole when I say we’re very confident in our ability and we’re comfortable with being the underdog. The game against BYU is definitely going to be a fun one to play in and hopefully we can get some momentum going our way to carry us deep into the playoffs.Read more at www.collegelax.us
     

    I couldn't be more proud of these guys. Jon helped me run the team last year, and let me be the first to say: this guy is going to make a great CEO one day. He's got the gift.

    Follow all University of Oregon lacrosse action here:
    http://twitter.com/DucksLacrosse

    Now that jocks can talk to us directly, the press is boxed out.

    Bill Simmons started a Twitter account a few days ago and now he's sold. This says a lot. A couple weeks ago, The Sports Guy did a podcast with Rick Reilly in which the two discussed their "ongoing feud" and the fact that they each have very different styles of journalism. Rick picks his words carefully, while Bill says like he sees it. Enter Twitter. Now Bill must choose his words, and it just so happens he's a little addicted. His tweets are just as entertaining as his columns. I think proves a lot about Bill and his gift for writing (as if there were any doubters). Progressive, thoughtful, and honest - The Sports Guy is right with his comments below. We're going to see the landscape change even more, and fans are inevitably going to have direct access to their favorite players. So much for the reporter.

    Amplify’d from sports.espn.go.com

    Only 24, LeBron has already erected the perfect see-through wall between him and us: accessible and exclusive at the same time. I see him controlling every documentary, reality show and book to come. I see him communicating with common folk through his blog, Facebook, Skype or whatever innovation comes next. I see him earning an Oscar for LeBron Doin' Work. And if he's enjoying a juicy steak at the Scotch 'n Sirloin, I definitely see him letting us know with a tweet.

    This isn't a good thing or a bad thing. It is what it is, and maybe how it always should have been.

    Read more at sports.espn.go.com
     
      
    • Name: Jeff Brunelle
    • Location: New York, NY
    • Twitter:
    • Web: lacrosseallstars.co...
    • Bio: Director of Sports & Entertainment @CarrotCreative. Boise guy with a slight crush on the social web. Lax Playr. Innovation Lovr. Always Learning.
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